(Gordon Freedman, Blackboard’s Vice President Education Strategy, spent a year working with a team from inside and outside Blackboard to examine broad trends in higher education globally. Earlier this summer, that report, titled “Unlocking the Global Education Imperative: Core Challenges, Critical Responses,” was released. Freedman has spoken about these trends at a variety of global forums. Below is one in a series of periodic, reflective posts by Freedman on the changing global education landscape.)
It is not particularly easy to write a report about what is occurring with education globally. Don't let anyone tell you otherwise.
First of all, who has the authority to write such a report and command respect for the outcome? If a government produces the document, an international organization, a think thank, a labor union, a publication, a corporation or a university, each has its own perspective and, arguably, its own interests.
So, why would a technology company venture down this road? Certainly, there is a sales and marketing angle. Then there is “thought leadership,” the new form of technology evangelism. Corporations have credibility in this area because they can sum up what they see in the field far beyond what an individual institution or government could, and from a much more practical level. In the case of Blackboard, an academic technology provider, the motivation for the research and interviewing that led to the “Unlocking the Global Education Imperative: Core Challenges & Critical Responses” white paper was somewhat deeper.