Facebook and Twitter attract more users every day. According to the site, Facebook has more than 500 million users, while Quantcast reports that the number of Twitter users reached 190 million by the end of 2010. This growing audience is one reason social media is quickly becoming a mainstream platform for forward-looking educators that want to establish relationships and maintain open conversations with community members.
Additionally, many schools are embracing social media sites as a way to reach out to students and parents within familiar forums in an effort to combat cyber bullying. Schools using social networks effectively and responsibly can serve to demonstrate acceptable ways for students to use such tools to communicate with other students. Being able to speak knowledgeably about social media and acknowledge real instances of bad behavior in education can help in teaching the hidden dangers of irresponsible online conduct.